WORK EXPERIENCE

JAN 2025 \ NOW

✦ Independent Creative-Strategic Director & Senior Copywriter

Kicked off 2025 freelancing across brand platforms, creative strategy and campaign ideas. Led planning and creative development for projects with Netflix, L’Oréal, Coty, Skelt, Creamy, Lilly (Mounjaro), HBO Max, and more, spanning beauty, healthcare, entertainment and lifestyle alongside agencies and studios such as Matter, Silva, Eixo, Mutato, Gilda, Curious and more.

. . . . . . . . . . . . . . . . . . .

TALENT MARCEL

JUN 2025 \ JAN 2026

✦ Senior Copywriter

Worked across Wella brands, from high-stakes pitches to ongoing campaigns for Color Touch, Koleston and masterbrand. Focused on creative strategy, concepting and content development for one of the most iconic beauty portfolios in the market.

. . . . . . . . . . . . . . . . . . .

WMCCANN

JUN 2024 \ DEC 2024

✦ Senior Copywriter & Content Lead

Made pharma cool. Created relatable campaigns and evergreen content, leading content initiatives for Allegra, Enterogermina, Dulcolax and Mastercard, blending cultural insights with always-on creativity.

JUL 2025 (TEMP COVER)

✦ Content Director

In July 2025, stepped in to temporarily cover Content & Creative leadership, driving always-on and opportunity-led projects and keeping the operation moving at pace.

. . . . . . . . . . . . . . . . . . .

AFRICA CREATIVE

MAR 2024 \ JUN 2024

✦ Senior Copywriter

Brought a fresh, engaging creative approach to Natura and Azul Airlines campaigns across Brazil and LATAM.

. . . . . . . . . . . . . . . . . . .

AKQA

2022 \ 2024

✦ Senior Copywriter

On and off, I worked on 360° campaigns for Eudora and Beats, as well as a music-driven project for Sprite LATAM, crafting bold, culturally tuned ideas with strong entertainment value.

. . . . . . . . . . . . . . . . . . .

W3HAUS

SEP 2022 \ JAN 2024

✦ Associate Creative Director

Led cross-platform campaigns and creative teams for O Boticário, shaping people-first storytelling and culturally relevant ideas across brand and product cycles.

2020 \ NOW (FREELANCE COLLABORATION)

✦ Senior Creative Partner

On and off since 2020, I’ve maintained an ongoing collaboration with W3Haus, being regularly brought in for leadership roles, pitches and campaigns across brands such as O Boticário, Azul, Casas Bahia, GetNet, Quem Disse, Berenice? and more.